At Soak Bathhouse, wellness goes deeper than warm mineral pools and relaxing massages. It’s about connection, compassion, and giving back. That’s why we launched Soak for a Cause, an initiative under our Soak Giving program, created to bring people together through community, conversation, and meaningful support for causes that matter.
Our first event? A partnership with The Forgotten Women, a powerful initiative focused on helping older women at risk of homelessness.
Who Are The Forgotten Women?
The Forgotten Women is a Queensland-based charity working to provide long-term housing solutions for women aged 55+ who are facing homelessness. With rising rent, limited superannuation, and unexpected life changes pushing more older women into crisis, this organisation exists to make sure no woman is left behind in her later years.
A Morning That Made a Difference
Thanks to the generosity of our guests and partners, we raised $2220 for The Forgotten Women through ticket sales and awareness on the day.
The ripple effect of meaningful conversations, shared stories, and collective action continues to inspire us.
We’re incredibly grateful to our event partners, The Australian School of Meditation and Yoga, Le Tonic, and the inspiring women behind The Forgotten Women—for helping make this event so impactful.
The morning line-up included:
🧘♀️ Guided meditation led by The Australian School of Meditation and Yoga (Mermaid Beach & West End)
🛁 Full access to Soak Bathhouse’s premium wellness facilities
🥤 Nourishing sips from Le Tonic’s signature wellness elixirs
💛 A heartfelt Q&A with the team behind The Forgotten Women
Why This Cause Matters to Soak
Older women are one of the fastest-growing groups experiencing homelessness in Australia. Many have spent their lives raising families, working, and supporting their communities, only to find themselves without a safe place to call home.
The Forgotten Women doesn’t just raise awareness; they provide real, long-term solutions through permanent housing and tailored support. That mission aligns with everything Soak stands for: wellness in all its forms, for every stage of life.
In Conversation with The Forgotten Women
As part of the event, we held a raw and real Q&A with the team behind The Forgotten Women to shine a light on the housing crisis affecting older women. Here are a few key takeaways:
Q: Why is this demographic often overlooked?
A: Older women often fly under the radar because they don’t “look” homeless. Many are sleeping in cars, couch-surfing, or living in unsafe conditions. It’s a silent crisis.
Q: What kind of support does The Forgotten Women provide?
A: We don’t just raise awareness—we build homes. Our goal is to provide permanent, safe housing and holistic support tailored to each woman’s needs.
Q: How can the public help?
A: Donations make a huge difference, but so does raising awareness. Share our mission, talk about the issue, and help us break the stigma surrounding older women and homelessness.
Q: What does it mean to be supported by events like Soak for a Cause?
A: It’s incredibly moving. When wellness brands like Soak step up, it sends a powerful message: these women matter. It gives us hope—and most importantly, it gives them hope.
Want to Get Involved?
Missed the event but still want to support? There are plenty of ways to get involved:
Donate or learn more: Visit theforgottenwomen.org.au
Join the Live Like Her Challenge: Sleep in your car for one night and raise much-needed funds for the women in need.
Upcoming dates:
- Brisbane – 4 September
- Gold Coast –11 September
Wellness is about more than feeling good; it’s about doing good.
Let’s keep the momentum going.
NOMINATE THROUGH SOAK GIVING TODAY.
